In order to present the most professional appearance, you will want to refresh your site content on a regular basis, and update the look every few years. Think of it like your brick and mortar store or office -- you clean that on a regular basis because you want it to look nice when someone comes to visit, right? Your website is very similar. If it doesn't look good, and present a professional, up to date appearance, you risk your visitor leaving and trying another company before they even give yours a chance. I offer a free checklist that will help you easily assess your site, and decide if it is time for a quick dust, or a really deep clean.